Virtual reality technology solutions for showrooms and retail stores

In 2024, the e-commerce industry experienced a remarkable growth rate of 27%, with the online retail market reaching a value of USD 32 billion. All forecasts indicate that this figure will continue to climb.

Online shopping is no longer just a passing trend—it has become a daily habit for consumers, where speed and convenience shape purchasing emotions.

Amid an oversaturated retail market with fierce competition, creating a unique shopping experience is no longer optional—it’s essential. To elevate the customer journey and boost revenue, forward-thinking retailers are making a bold shift by adopting virtual reality technology.

Virtual reality technology opens up a new path for retail stores and showrooms in the race for brand recognition.

It's no longer just about displaying products — now, you can immerse customers in a 360° virtual space, allowing them to interact directly with the products as if they were physically present in the store.

For e-commerce platforms, VR is the essential "upgrade" to break through the trust barrier:

 - It helps buyers visualize products more realistically, reducing the risk of “what you get is not what you saw.”

 - It supports quick and intuitive consultations, offering a personalized shopping experience similar to in-store service.

👉  Explore now: VR360’s outstanding projects in the Showroom

Understanding the limitations of traditional stores and the lack of trust in online shopping, Virtual Tours, 360 Photography, 360 Video, and especially vrMall – Vietnam’s first virtual shopping mall – offer a comprehensive solution.

No need to visit the store in person, no more worries about product quality on online platforms — virtual stores allow customers to explore showrooms and retail spaces and interact with products in the most authentic way.

With just one link, customers can:

 - Walk through a lifelike virtual store

 - Discover each product with clear information, visuals, and interactive videos

 - Interact directly — enhancing the experience and building trust

For showroom owners and retail businesses, a virtual store is not just a sales tool, but also a powerful communication channel — easy to share on social media and capable of reaching customers anytime, anywhere.

Virtual stores and showrooms are becoming a highly effective technological solution, offering numerous outstanding benefits for showrooms and store owners. Below are the key advantages.

1. Benefits of applying virtual reality in showrooms and stores

Virtual spaces – Real impact.

That’s why more and more stores and showrooms are choosing to partner with VR360 to elevate the customer experience in the digital age.

1.1. Realistic and immersive experience 

With a virtual store, you’re not just displaying products — you’re telling your brand’s story through technology.

Store owners can choose to open one or multiple virtual stores depending on their business needs, while also being able to monitor and manage all ongoing activities in real time. This allows them to support and resolve customer issues quickly and efficiently.

From realistic imagery and detailed product information to integrated video introductions, customers can explore, interact, and shop anytime, anywhere.

1.2. Saving time  

No more pressure from designing, building, or modifying a physical showroom. Setting up a store, showroom, or booth typically requires significant time—and even more when expanding or relocating the business.

A virtual store not only saves time on construction but also offers flexibility to open additional locations easily.

VR360 offers nearly 100 customizable virtual store templates tailored to various industries. Expanding branches or changing store interfaces is just a few clicks away—helping businesses save costs and time while maintaining a professional image.

Most importantly, virtual showrooms minimize the time customers spend searching and traveling. Instead, they enjoy a realistic, convenient, and safe online shopping space.

1.3. Cost efficiency  

Just like other e-commerce platforms such as Lazada, Shopee, or Amazon, a virtual store is also an effective marketing tool for promoting brand image and reaching diverse customer segments—helping store owners save significantly on advertising and store development costs.

Moreover, with a virtual store, business owners can choose service packages that fit their budget, from basic to advanced, or customize as needed. They can also select from a variety of ready-made virtual store templates, easily arrange and display products visually—something traditional e-commerce platforms don’t offer.

As a result, retail business owners no longer have to spend on building physical stores, renting space, or designing layouts for each new concept.

1.4. Optimized space utilization  

Virtual stores are not constrained by the physical limitations of space for product displays. Store owners no longer need to search for new locations when expanding; instead, they can utilize virtual stores and showrooms to display their entire product range in a virtual environment.  

The integration of 3D graphics and advanced technologies allows the creation of virtual stores with customized design concepts and scales, aligning with the specific needs of the store owner. This enables the effective promotion of products in an engaging manner, attracting the attention of potential customers. 

1.5. Easy integration with multiple features 

In a virtual store, each product is tagged with detailed information, including images, videos, pricing, materials, and product origin. This information is consolidated on a single platform, making it easy for business owners to manage and deliver accurate, comprehensive content to their customers.  

Additionally, through the store management system, owners can track metrics and evaluate store performance, allowing for timely adjustments as necessary. The platform also integrates essential features, such as navigation menus, product search, social media sharing, contact information, and order placement, thereby enhancing the customer shopping experience and facilitating the storage and sharing of information with others. 

1.6. Integration with showroom and store websites 

Instead of investing in building e-commerce websites or traditional physical stores, virtual reality technology provides a 3D store environment that integrates all relevant information into a single link. This simplifies communication and promotion, with content synchronized across the store.  

Business owners can use this platform as a professional website to showcase their company, store, and products. The platform enables customers to easily access all relevant details by simply clicking on a product, including introductory videos, purchase links, and contact information for customer service representatives. 

1.7. Differentiation and enhancement of store credibility 

While online selling through product ads using images and videos remains popular, it still has limitations, such as unconvincing images or dishonest practices, such as delivering the wrong product, which can erode customer trust in online shopping. Owning a virtual store allows businesses to offer customers the most realistic view of the store and products, enabling them to interact with products as if shopping in person.

This not only reassures customers during their shopping experience but also elevates the store's brand credibility. 

1.8. Unlimited connectivity 

Virtual stores bring together major brands from various regions, provinces, and countries. In these spaces, multiple showrooms and stores can connect with others within the same virtual shopping mall. Furthermore, customers can quickly and easily access and shop at different virtual stores and showrooms, providing a seamless and efficient shopping experience. 

1.9. Customer data management  

With a virtual store, business owners can easily collect and analyze customer data through customer management tools. This enhances the process of research, analysis, and assessment, making it faster, more accurate, and more convenient. Store owners can gain a clear understanding of their store's operations and make informed decisions for improvements.

Additionally, thanks to the data management system, business owners can effectively connect with and nurture customer relationships both during and after the purchasing process. 

2. Suitable services

The VR360 services suitable for store owners and showrooms include VR360 Virtual Tour, vrMall, 360-degree Photography, and 360-degree Video Production. 

     Virtual Tour is a virtual reality experience that allows customers to explore digitized spaces and locations on various devices, offering a detailed and realistic panoramic view of product display areas. With its 3D product display and 360-degree spaces, customers can easily navigate, explore, and check products within the store or showroom environment with just a click. This technology provides customers with engaging, exciting, and memorable experiences in this innovative form of online shopping. 

>>> For more details on the Virtual Tour service: VR360 Virtual Tour - Web 360 - 360 Tour - Sa Bàn Ảo

     360-degree Photography is a technological solution that provides multidimensional images, clearly displaying the store or showroom space and the products to be promoted, rather than traditional 2D images. These 360-degree images are highly compatible with multiple platforms such as Facebook, Websites, Google Street Maps, etc., helping store and showroom owners attract the attention of potential customers, especially those who prefer online shopping. Additionally, this service makes it easy to present showroom and store spaces to customers and partners, with advanced features that enhance visibility and credibility.   

>>> For more details: https://vr360.com.vn/photography360

     360-degree Video Production utilizes advanced technology and state-of-the-art equipment to create panoramic, multidimensional, and vivid videos of products, showroom spaces, or stores, ensuring the best resolution. 360-degree videos are a key resource for effectively promoting the business’s image to partners and customers. These videos are easily compatible with social media platforms like Facebook and YouTube, enabling customers to virtually visit all areas of the showroom or store anytime, anywhere, while also reaching potential customers quickly.  

>>> For more details: https://vr360.com.vn/video-360

     vrMall is a virtual reality commerce platform that allows store and showroom owners to showcase products and conduct business in a fully equipped virtual space. All products are displayed in a visually engaging multidimensional environment, offering customers convenient access to detailed information about products such as color, size, shape, etc. Store and showroom owners can use this platform to display a range of products and services for customers to easily browse and make purchases.  

>>> Learn more about vrMall: vrMall - The first virtual mall and store in vietnam

3. Key features

3.1. Virtual store

• Pre-designed vrMall Store Templates: With nearly 100 professionally designed store templates suitable for various industries such as electronics, fashion and accessories, supermarkets, household goods, sports and tourism, home appliances, automotive and GPS equipment, health and beauty, etc., store owners can easily select a store that matches their business products. Additionally, store owners can choose a custom design for their store with the tailored service packages offered by vrMall.  
• Brand Recognition: Store owners can enhance brand promotion by utilizing colors, logos, and banners inside the store. Being present in the vrMall marketplace boosts the brand recognition of showrooms and stores, attracting more customers and increasing the opportunity to connect with other retail businesses within the virtual shopping mall.  
• Unlimited Viewing Angles: With a virtual store, customers can select different viewing angles to explore the showroom or store space and products from various perspectives, from top to bottom, and from outside to inside. This feature allows customers to freely interact with products and access detailed product information. Particularly for fashion or interior design stores, this platform lets customers interact with products by trying them on or displaying them in their own space, enhancing the shopping experience.     
• Integrated Media Tools: The virtual store supports the integration of background sounds, product descriptions, image galleries, and informational files, offering a fresh appearance to customers while providing detailed and comprehensive information. Store owners can upload media content to their store and incorporate features like an avatar MC for product and service explanations. 

• Easy Interaction and Information Exchange: The platform integrates various features such as comment sections, meeting rooms, chats via Zalo, Facebook Messenger, and meetings, and offers multiple tools to enhance customer experiences. These include user guides, automated narration, virtual MCs, product searches, and social media sharing options. These functionalities enable store and showroom owners to share accurate information and interact quickly with customers. 
• Integrated Online Shopping: Like other e-commerce platforms, the virtual store allows users to view products, add them to their cart, make purchases, or link to external e-commerce websites. This familiar interface ensures that customers feel comfortable and confident when using a different platform, providing a simple and convenient online shopping experience. 
• Multi-language Display: The virtual store and showroom feature multi-language support, allowing business owners to easily engage and communicate with customers both domestically and internationally. By offering a variety of languages, the platform enhances the shopping experience, making it more accessible and seamless for customers.   
• Versatile Usage: With a virtual store, owners can access it through a direct link, integrate it into their website, share it on social media, or place it within a virtual shopping mall. This flexibility enables store owners to freely use the virtual store and easily share it with customers and partners. 
• Multi-device Compatibility: VR360 services are fully compatible with all smart devices, including computers, tablets, smartphones, and VR glasses. This ensures that customers can experience products and areas of the store in a highly immersive and realistic manner as if they were physically visiting the store. Store owners can also utilize the virtual store as a communication tool across various social media platforms. 

3.2. Store management system 

• Brand Identity Management: With this system, store owners can effectively communicate their store name, logo, website, social media profiles, contact information, and more to customers, accurately and clearly, without being restricted by any predefined factors. This helps bring the brand closer to customers and leaves a lasting impression. 
• Product Management: In the virtual store, owners can easily view their product listings, manage displayed products, and track inventory levels. This system enables quick adjustments and the addition of new products, bypassing the manual processes typically found in traditional stores.   
• Order Management: Store owners can quickly assess their store's business performance through the order management system. This feature allows them to view order lists and detailed information about each order, enabling them to forecast sales trends and make adjustments to their sales strategies accordingly.  
• Contact Management: The system enables store owners to view a list of contacts along with detailed information about customers and partners, making it easier to manage customer relationships and support post-purchase interactions.  

• Managing Display Information in the Store: The store owner has full control over the information displayed within the store, including product details, and can make custom adjustments as needed. This allows for a seamless update of the store's appearance and facilitates the addition of new products with ease.   
• Security Management: This system enables store owners to set access passwords for their store, ensuring that customer information is kept secure at all times. Store owners can manage these passwords to control who has access to the store.  

• Statistics and Reporting: Store owners can access detailed statistics on store visits, usage time, customer interactions, and business performance. These reports are generated quickly, saving time on manual calculations, and can be stored for future analysis and evaluation. 

• Additionally, the virtual store allows the owner to manage the menu, communication channels, background music, product descriptions, and featured images, ensuring the store is presented in a dynamic and engaging way. 

3.3. vrMall Shopping center 

• Gathering vrMall system stores: Stores created within the vrMall system will be displayed in the shopping center, allowing users to search for and view store details. 

• Unlimited number of stores: The shopping center can accommodate an unlimited number of stores. Any store created within this system will appear as customers search for and access it. 

• Exclusive Area for VIP Stores: In the vrMall shopping center, stores can be customized to appear in a prominent VIP section, depending on the chosen service package, based on the owner's needs. 

• Banner Advertising Placement: Store owners can use their virtual store to advertise by placing eye-catching and impactful banners in their virtual showroom or storefront. 

Thanks to the remarkable features outlined above, virtual stores and showrooms have become the go-to choice for businesses of all sizes. Showrooms like Dong Tam Group, Vietcaremic, Amico, and many others have already adopted virtual stores. What about your business? Contact us now at our hotline at 0935 690 369 for free consultation and support. 

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